I was approached by Stanford Live Arts to reimagine their signage and adapt their branding for the 2022 Frost Festival, a month-long series that included performances from Pink Martini and the San Francisco Symphony, a celebration of the music of Linda Ronstadt, jazz legends Arturo Sandoval and Dianne Reeves, Chilean singer-songwriter Mon Laferte, norteño band Los Tigres del Norte, and more.
The signage needed to stay within the established Frost brand, a woodsy botanical palette while standing out amongst the greenery of the venue.
Likewise with the programming, the Frost brand needed to pivot from the muted colors in its palette towards the brighter ones for a punchier campaign while showcasing the great acts in store for the summer.
